Home | Subscribers Only | AIM | Contact | Mobile | Subscribe | Classifieds | Calendar | Resumes
To subscribe to Capitol Fax, click here. Subscriptions are $350 per year. To advertise on the Capitol Fax Blog, please click here.
Ozinga takes a page from Oberweis’ playbook

Thursday, Apr 3, 2008

* Ozinga Bros. launched its first radio advertisements on WLS-AM to air through June. The ads promote a more environmentally friendly, porous concrete and mention the Ozinga name 8 times. Coincidentally, Marty Ozinga is also gearing up to run for the 11th District congressional seat.

The DCC questioned whether Ozinga was blurring federal election rules about electioneering. Candidates can be fined by the Federal Election Commission for overlapping and coordinating their business and campaign operations, like this blast from the past:

For example, Jim Oberweis, of Oberweis Dairy, ran television advertisements about the dairy - bankrolled by the dairy - that featured him prominently at a time he was seeking the GOP U.S. Senate nomination. The FEC fined his campaign $21,000.

The Democrats’ regional director, Ryan Rudominer said “Here you have Mr. Ozinga taking a page from the Oberweis playbook. The perception is that it’s like a campaign ad.”

* Although the timing of the Ozinga radio ad is “ironic,” the Ozinga campaign said that this is the first time the company has purchased radio advertising. Interesting.

“Go green with Ozinga,” the ad says, along with, “The next time you see the red-and-white striped trucks, remember Ozinga, your resource for a better tomorrow.” However, the ad never explicitly mentions Marty Ozinga, just the company.

Then there was this overly zealous defense by WLS for the ad:

It was the phone call from WLS general manager John Gallagher, who defended the ads, requested I send along the DCCC statement and generally went to bat for Ozinga, one of his advertisers.

“If the DCCC is raising an issue on it, and we’ve had run-ins over the years, I’d like to know the grounds they are making that claim and get attorneys involved,” he told me. “If the DCCC is going to come after them for that, they’d have to go after half the people running for office in the United States, no matter when the contract was signed.”

Question: Does this tightrope walking constitute a violation of FEC regulations, or is this fair game?

- posted by Kevin Fanning


34 Comments
  1. - Levois - Thursday, Apr 3, 08 @ 10:17 am:

    The rules may say otherwise but I would say why not. Advertise you and your business, but without mentioned that you are a candidate for an elective office. I would have no problem with that then when the campaign gets into full gear if you have the funds available then get some campaign ads.


  2. - wordslinger - Thursday, Apr 3, 08 @ 10:26 am:

    He’s way over the line. He sells concrete — the universe of concrete buyers is very small. A radio buy reaches a mass audience — it’s is an incredibly ineffective and wasteful use of media and marketing dollars. He’s clearly using his company to get his name out.

    Oberweis could at least argue that there’s a mass market for ice cream and his chain of stores. If he got smacked, Ozinga should, too.


  3. - GOP'er - Thursday, Apr 3, 08 @ 10:33 am:

    As often is the case, what’s sleazy isn’t always illegal. This can probably clear the bar as a legal matter. But that’s a high bar. If these guys stick to their lame story, there won’t be much any agency can do.

    But come on, this is such a scam. The fact that the company’s never done radio ads before says it all. That’s just not a cost efficient way to reach their customers for that business.

    Fortunately, this can be handled in the court of public opinion. Voters should reject someone who is trying to play them for fools. I suspect they’ll reject Ozinga in a big way for this and other reasons.

    If he is slated, he’ll be trounced in November.


  4. - grand old partisan - Thursday, Apr 3, 08 @ 10:41 am:

    I can understand why this raises eyebrows, but what is more troubling: a business owner using his company’s money to raise his name ID, or an incumbent franking out “newsletters” on the tax-payers’ dime to remind everyone of what a great job they are doing?

    Just last week, I was driving home from work and I saw some new traffic signals going up at an intersection, and there were big signs crediting the project to Linda Chapa LaVia. I wonder, if we drove around the 40th district, if we’d see anything similar touting the work of Debbie Halvorson. Those signs are paid for by someone, and it ain’t the DCCC. What other purpose do those sorts of signs serve other than to suggest the value of re-electing (or giving a promotion to) that public official? At least Ozinga’s ads can legitimately be claimed for another purpose.


  5. - southsiderGOP - Thursday, Apr 3, 08 @ 10:50 am:

    Kevin, you left out the fact that, according to the Southtown, the ads began running two weeks before Balderman dropped out.
    Wordslinger, most people have concrete walks, driveways, etc. If there’s a new type of concrete provides better drainage, consumers might ask their concrete contractors about the product. Perhaps it IS inefficient advertising, but much (if not most) advertising is ineffective. Perhaps we should have the government regulate advertising effectivess? The way Ozinga’s business will help him is that it shows he’s capable of bringing high-paying jobs to Illinois. He’s actually done it.


  6. - OneMan - Thursday, Apr 3, 08 @ 10:56 am:

    wordslinger.

    BASF doesn’t sell to people either but I see their ads on TV.


  7. - Rob_N - Thursday, Apr 3, 08 @ 10:57 am:

    I wonder how big Ozinga’s “first radio buy” was with WCPT…. (/snark)


  8. - Rob_N - Thursday, Apr 3, 08 @ 10:59 am:

    One, BASF advertises on programs with high numbers of stock investors.

    They’re not looking to sell their products. They’re looking for investors.


  9. - Mark Johnson - Thursday, Apr 3, 08 @ 11:05 am:

    It’s public relations and branding. The guy has a right to run his company and spend his money how he wants on making people realize they are responsible company. Is it over the line, no. Meaning it dosen’t break the letter of the law. Is it skirting the law, probably. By the way. I heard the Ozinga ads on WLS before Baldermann dropped out so it dosent appear the ads were created because he might be getting the nomination. He might have extended them because he is a frontrunner to be named, but it dosen’t change the fact that after he is a candidate they probably shouldn’t run if you want to stay in the spirit of the law.


  10. - grand old partisan - Thursday, Apr 3, 08 @ 11:07 am:

    No hard feelings, Kevin, but southsiderGOP is right. You should update the post to reflect the fact that, as the paper reports, the ad was created and scheduled before the primary that Baldermann won, let alone before he dropped out and created the openning.


  11. - chiatty - Thursday, Apr 3, 08 @ 11:09 am:

    It’s cheesy, if not sleazy, and very reminiscent of Oberweis’s ridiculous spate of ice cream commercials which always coincided with his numerous electoral failures. Ozinga will suffer the same fate.


  12. - Kevin Fanning - Thursday, Apr 3, 08 @ 11:24 am:

    GOP -

    Obviously this was a savy business move. I hear jingles over the air all the time to buy a few tons of Ozinga concrete.

    Wordslinger said it best, the universe of concrete buyers is very small. Why would he buy the spot? You don’t think that he might have caught wind that Balderman was dropping out before he officially declared it?


  13. - Bruno - Thursday, Apr 3, 08 @ 11:33 am:

    I’ll start to worry about Ozinga and Oberweis using their viable, taxpaying, job-creating businesses for pumping up name recognition when Mayor Daley, the Cook Co. Machine, and the rest of the Illinois political class stops using their tax-supported, job-destroying patronage armies for their campaign infrastructure.

    chiatty may be right that this fails, but that will likely be due to the quality of the candidates, and not the increasing of their name recognition.

    The idea that successful businesspeople can’t use their businesses to further possible political careers when the existing political uses every scheme in the book to further theirs is hilarious.


  14. - Underdog - Thursday, Apr 3, 08 @ 11:33 am:

    This whole post is a stretch - comparing a legal ad to one that received a fine is irresponsible.

    D trip doesn’t even say it’s wrong - they are just dying to tie a new face to the image of Oberweis.

    Don’t take the bait - at least post some balance that’s included in the story.


  15. - Joe Schmoe - Thursday, Apr 3, 08 @ 11:34 am:

    Wordslinger:

    Do you know what they call Italian ice in the St. Louis area? Concrete.

    Honest


  16. - Kevin Fanning - Thursday, Apr 3, 08 @ 11:42 am:

    lol


  17. - Squideshi - Thursday, Apr 3, 08 @ 11:42 am:

    Go Green with Ozinga? Could that slogan possibly have anything to do with the fact that he’s running against Jason Wallace?


  18. - Plutocrat03 - Thursday, Apr 3, 08 @ 11:47 am:

    Why should someone advertise concrete? As a consumer, I may not have heard that there is a new form of concrete out there. Since I am planning a new driveway and patio this year, I am actually interested in learning about a new hard surface product. I my case it is very timely.

    Is it any different than the drug companies who advertise prescription medications so that patients will ask their doctors that they want the blue (or whatever) pill.

    As far as propriety, I have 3 observations.

    Is it not advertising( with taxpayer dollars) that the Toll Road is run by the Gov, or the City of Chicago is run by the Mayor? These signs are not taken dow before the election cycles begin.

    As mentioned above the phony newsletters paid for by taxpayer funded franking privileges are more iffy than advertising paid for by a private party.

    Finally, I see from the comments above that the bias is partisan. The dems like that status quo. Anything a republican does is evil and cannot be tolerated.


  19. - GOP'er - Thursday, Apr 3, 08 @ 11:48 am:

    Kevin, exactly right. If there is anyone out there who honestly thinks Balderman advised the world the very same day he decided to turn tail -that person should really get back on the turnip truck.

    This scam’s been in the works for awhile. The empty suits at the Illinois GOP are good at scams. Not so good at winning.


  20. - grand old partisan - Thursday, Apr 3, 08 @ 11:53 am:

    Kevin,

    Of course it’s possible that Ozinga “caught wind” that Balderman was planning to drop out. But I still think it would have been better to lay all the facts out there, and then spectulate about whether or not that was the case.

    Again, it’s nothing person, and I’m not trying to bust your chops. You’re doing some fine work. Just need to keep you honest, that’s all!


  21. - Kevin Fanning - Thursday, Apr 3, 08 @ 11:59 am:

    Haha thanks, and none taken. You were right to point it out, the truth is that I didn’t think about that aspect, and it was a good catch.


  22. - Crimefighter - Thursday, Apr 3, 08 @ 12:05 pm:

    Joel Tjumberland did it here locally for a county board seat. The commericals weren’t new, just recycled from past ad runs for the car dealership.


  23. - Bill - Thursday, Apr 3, 08 @ 12:42 pm:

    It doesn’t matter. Marty could give everybody in the district a free driveway and he still wouldn’t beat Halvorson. I can’t believe these so-called businesssmen waste their own money like this.


  24. - Sock Puppet Express - Thursday, Apr 3, 08 @ 12:54 pm:

    Did not realize ChopperJim was doing campaign consulting now too. Maybe he can help Schock and Fast Eddie’s pal, Fast Tony P. too! Add CaptKirk to the list.


  25. - southsiderGOP - Thursday, Apr 3, 08 @ 12:55 pm:

    I was going to pay for my driveway with the $5000 from Hillary. But I don’t need a driveway or car anymore cause Blago is giving me (and all seniors) free transportation. I can’t believe so-called public servants waste the taxpayers’ money getting elected.


  26. - fed up - Thursday, Apr 3, 08 @ 1:09 pm:

    I much prefer this to Blago wasting taxdollars to put his name all over the tollway


  27. - RMW Stanford - Thursday, Apr 3, 08 @ 1:16 pm:

    #

    “Go Green with Ozinga? Could that slogan possibly have anything to do with the fact that he’s running against Jason Wallace?”

    Probably not, I am guessing that Jason Wallace and all other Green party candidates are pretty far down on the list of concerns of both Democrats and Republican candidates.


  28. - VanillaMan - Thursday, Apr 3, 08 @ 1:21 pm:

    “A copy of the contract with WLS shows the contract was entered into Jan. 21. The radio advertisement began running Feb. 7 - two weeks before Baldermann stunned the GOP establishment and dropped out. So Ozinga Bros. was working on the ad and scheduling its release before anyone knew of a potential opening on the GOP ticket.”

    Those who see a conspiracy simply don’t want to believe the facts. Instead they would rather lie to suit their political beliefs.

    Never believe what Ryan Rudominer says.


  29. - VanillaMan - Thursday, Apr 3, 08 @ 1:23 pm:

    “Ozinga takes a page from Oberweis’ playbook”

    This thread title states this as a fact. It is not. At least you guys can put a “?” after it!


  30. - Napoleon has left the building - Thursday, Apr 3, 08 @ 2:05 pm:

    Joe Schmoe is way wrong. A concrete is frozen custard with stuff mixed in. Italian Ice is shaved frozen sugary juice.

    I may not know much about politics, but don’t challenge me on desserts!


  31. - Rob_N - Thursday, Apr 3, 08 @ 4:32 pm:

    Vanilla (and others),

    Even if the production work was done and contract signed before the primary, the slating of open positions happens after the primary and Mr. Ozinga may very well have been planning to make himself available as an after-the-fact candidate for state lege to be placed on the ballot by the GOP.

    Anyone know if the State Rep and State Senate seats (or County Board seats, etc.) are open in his district?

    Just a thought.


  32. - Squideshi - Thursday, Apr 3, 08 @ 4:45 pm:

    RMW Stanford wrote, “Probably not, I am guessing that Jason Wallace and all other Green party candidates are pretty far down on the list of concerns of both Democrats and Republican candidates.”

    Not in Will County and especially not in the 11th Congressional race. Jason Wallace is in a unique situation, being an Iraq War veteran, who is opposed to the continued occupation, does not accept corporate money, and is opposed to the proposed airport near Peotone. He’s cutting across party lines and both urban and rural constituencies.


  33. - candycane - Thursday, Apr 10, 08 @ 7:27 pm:

    Should we ban all candycanes because they are red and white striped like Ozinga trucks,perhaps the real reason they advertise a new type of concrete now is because the new construction is just starting dah;;and they have had a green division since last summer. I am sure they were thinking of the election then.maybe he should change the name of his whole company till he wins the election.Do you pepole have nothing else dumb to think of ?


  34. Pingback WurfWhile - Halvorson Campaign Poll Says She’s Beating Ozinga In 11th Congressional Race - Tuesday, Jun 3, 08 @ 11:29 pm:

    […] Polling “before [the Ozinga]campaign has spent one dime on paid media?” Well, perhaps technically - but it is interesting how Ozinga’s namesake cement supply company started radio ads around February. Very interesting. […]


TrackBack URI

Sorry, comments for this post are now closed.


ON THE BLOG TODAY...
* Meeks: School boycott will happen, governor to blame
* Carnage
* Not to spoil the hugfest, but...
* Peace and love? *** UPDATED x6 WITH VIDEO AND PHOTOS *** Rep. Miller, Sen. Jones embrace *** MJM & RRB are convention seatmates ***
* Official amendatory veto of ethics bill now available
* Mid afternoon convention roundup
* Jones sort of apologizes, disappeared by Dems, upbraided by Halvorson
* Morning Shorts
* Emil Jones' mouth strikes again
* Governor rewrites ethics bill
* A look ahead at the Senate Democratic fight
* Reader comments closed for a while
** Yesterday's blog posts

Support The Capitol Fax Blog
Visit our advertisers...

Search This Blog...

Search the 95th General Assembly By Bill Number
(example: HB0001)

Search the 95th General Assembly By Keyword

Quick Links


Main Menu
Home
Illinois
YouTube
Pundit rankings
Obama
Subscriber Content
Durbin
Polls

Archives
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
April 2005
March 2005
February 2005
January 2005
December 2004
November 2004
October 2004

Blog*Spot Archives
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005

Syndication

RSS Feed 2.0
Comments RSS 2.0
WordPress
 

  
  » China Mobile to Subsidize iPhone
  » TreoCentral TreoCast Episode 51
  » Walk-n-Charge
  » eReader Launches Mobile Site
  » AT&T BlackBerry Bold To Launch September 12th?
  » MacRumors: Apple and AT&T Discussing Official Tethering Option for iPhone?
  » Body Glove Side Case Review
  » The 14 Silliest Smartphone Accessories
  » Treo Software Roundup - v082908
  » Browse and buy eBooks from your mobile
  » MacRumors: Details of iPhone 2.0.2 Firmware 3G Connectivity Improvements?
  » MacRumors: Apple Confirms September iPhone Update
From feed.informer.com

  » PureText Strips Formatting from Your Clipboard When You Paste [Featured Windows Download]
  » Are You Concerned About Bandwidth Caps? [Ask The Readers]
  » Spoonflower
  » Operate Your Computer with Wii Controllers [Nintendo Wii]
  » Please Don't Block Us. (Please?) [Faceoff Followup]
  » Offer Small Discounts to Get Freelance Pay On Time [Freelancing]
  » Game Key Revealer Finds the Keys for Your Games [Featured Windows Download]
Brought to you by FeedInformer

» MLB official reveals obstruction call incorrect
» On your 26th Birthday...
» Thome and his dad visit Hall of Fame
» Thome, Junior set sights on elusive ring
» One Game Up, With 29 To Go
» White Sox feel ready to play Red Sox
» Danks Struggles, Sox Slumber
» White Sox can't come back in loss
» Thome and father making trek together
» Quentin gets rare day off before break
Brought to you by feed dot informer dot com


  » Friday, Aug. 29, 2008, Open Line - Jacksonville Journal Courier
  » Twenty runners are 20-for-20 in the 20k - New Haven Register (subscription)
  » Millions spent on prison slated for closure - KHQA
  » The War Against Luis - La Prensa San Diego
  » Northern students may foot the bill for repairs - Sauk Valley Newspapers
  » JJC prepares for the worst during shooter drill - Morris Daily Herald
  » Three area state parks among list to close up - Morris Daily Herald
  » Administration lays off 450 employees - Kankakee Daily Journal
  » Budget ax falls on Hennepin Canal, Illini State - LaSalle News Tribune
  » New Trier To Open One Campus For School Boycott - CBS2 Chicago
Succoured by FeedInformer


  » Winfrey to open season with 150 Olympians
  » Police destroy $1.2 million worth of pot
  » No charges filed after 55 dogs seized near Arthur
  » Litchfield man killed in backhoe accident
  » Zook finds his kicker, at least for this week
  » Potatoes
  » Peoria Livestock
  » Attorney says second client was abused by priest
  » Stocks fall on personal income data
  » Who would fill Obama's Senate seat?
Succoured by feed dot informer dot com

  » Oprah opens season with Phelps, 150 Olympians
  » Moto’s Brown has millions of reasons to see cell phone spinoff
  » Argonne nabs funds to market research
  » NBC5 Video: Barack Obama's opening comments
  » SF firm courts Mayer Brown again
Brought to you by feed.informer.com


  » Jury acquits former Marine in killing of Iraqis
  » Helping others realize 'Hispanic American Dream'
  » Can Drew get fair trial in Will County?
  » Park District faces up to 300 job cuts
  » Suspected 'Time Bandit' held without bail
  » City plumbing inspector convicted of taking bribe
  » Haircuts on hold as history unfolds at Obama's barbershop
  » Studies: Students party hard at 21
  » Two U.S. gold medalists to be on Wheaties box
  » Diaper saves life of boy plunging from window
Provided by Feed Informer


  » Obey city's curfew law: Police, school and clergy urge
  » Illinois GOP says Palin pick surprising but bold
  » Illinois GOP says Palin pick surprising but bold
  » Lake Shore Drive resurfacing set to expand
  » LSD project expands to northbound lanes
  » Bolingbrook top cop new chief of Naperville parks
  » Truck crushes Berwyn garage worker
  » Illinois convention delegats jockey in Denver
  » Illinois convention delegates jockey in Denver
  » Wholesale food business shut down due to health code violations
From FeedInformer


  » Illinoisans Say the Long Wait for Obama Speech was Worth It
  » Democrats Leaving Denver in Droves
  » McCain Picks Palin as Running Mate
  » Chicago Republicans React to Obama's Convention Speech
  » Obama Speech A Hit In Gary
  » DNC Speeches: Jan Schakowsky
  » Hundreds of Chicagoans to Protest in St. Paul
  » Obama Accepts Democratic Presidential Nomination
  » Instant Replay Arrives at Wrigley
  » DNC Speeches: Luis Gutierrez
Generated by feed.informer.com


  » Decision on cutback vote objections to wait another week
  » No charges filed after 55 dogs seized near Arthur
  » Talk to Us: Comcast planning download limits
  » Litchfield man killed in backhoe accident
  » Lions’ new leader, others ready for Week 1
  » Thief takes copper from air conditioner
  » Two teens arrested after alleged robbery
  » Speculation over McCain veep turns to Alaska gov.
  » Vote now for the Pet of the Year
  » AAA: Less travel expected
From feed dot informer dot com


  » NIU faculty member to lead workshop at SIUC on violence
  » Family completes renovations to SIUC Student Center lounge
  » Obama says he'll fix Washington - Nominee addresses huge crowd in Denver
  » Delicious Du Quoin
  » Shawnee National Forest prepares to raise fees
Upholded by FeedInformer


» St. Charles teen accused in fatal DUI may be jailed
» Winfield girl hit by car
» Des Plaines' first family prepares to leave
» Addison Park District fixing storm-damaged golf dome
» Bond set for 2nd man in Link petition forgery case
Provided by FeedInformer


  » GOPUSA ILLINOIS Daily Clips - August 29, 2008
  » Governor Makes Another Stupid Decision
  » Dick Durbin Speaks to the Illinois Delegation
  » GOPUSA ILLINOIS Daily Clips - August 28, 2008
  » Jackson: Democrats will Reconcile, Unify
  » Rod Blagojevich Speaks to Illinois Delegates
  » Dan Hynes Speaks before Illinois Delegates
  » Gaines' perspective
  » Mayor Daley Talks about Unity
  » Radical Make Over for Chicago Tribune
From feed.informer.com

» LaHood: Ill. 336 from Macomb to Peoria vital for region - Quincy Herald Whig
» • Obama camp says Palin lacks experience - KXRM
» Reaction to McCain choosing Palin as running mate - The Associated Press
» McCain Spokeman Tucker Bounds Is Interviewed on CNN - CQPolitics.com
» Palin's age, inexperience may undercut best Republican attack on Obama - The Canadian Press
» Will residents witness Obama make history - Bolingbrook Sun
» GOP VP Choice: McCain Ready to Run With Palin - CQPolitics.com
» McCain on Palin: “She’s Exactly Who I Need” - CBS News
» Conservative Palin brings record of reform, Republicans say - CNN
» Jesse Jackson Jr.'s Tears In Denver Show Strength - Huffington Post
Provided by Feed Informer

» TV audience swells Thursday - Denver Post
» Analysis: Obama shows grit and guts - Denver Post
» And If Obama Loses? - Post Chronicle
» Palin has taken historic steps - Newsday
» McCain takes big gamble in choosing Palin - McClatchy Washington Bureau
» McCain picks female Alaska governor as running-mate - InTheNews.co.uk
» NARN, State Fair #4: The Palin Edition - Hot Air
» Dems here give Obama's speech a big 'thumbs up' - Greater Milwaukee Today
» Ms. Alaska - New York Times
» Campaign & Election News - Covering Key Races Around the Country - Swing State Project